


STOKE THE FIRE ALREADY BURNING IN USC AND UCLA FANS, AND LEVERAGE THEIR PASSION TO SELL MORE MILLER LITE. FANS COMPETED IN REAL WORLD/ONLINE CHALLENGES AND COLLECTED IN-PACK POINTS TO WIN ULTIMATE BRAGGING RIGHTS AND $100,000 FOR THEIR SCHOOL.
AD: AJ CROCE
AD: MICHAEL HINDMAN
CW: TOM DRENNEN