


BLACK JACK GUM’S INTENSE LICORICE FLAVOR IS AN ACQUIRED TASTE. RE-LAUNCH THIS YESTERYEAR BRAND FOR THE NEXT GENERATION BY POSITIONING ITS MATURE FLAVOR AS A HUMOROUS RITE OF PASSAGE—YOUR BODY IS CHANGING AND SO IS YOUR TASTE. WE DARE YOU TO GIVE BLACK JACK A CHEW.
AD: TOM DRENNEN
CW: TOM DRENNEN