

WHEN IT COMES TO CUBS BASEBALL, MILLER LITE IS SANS SPONSORSHIP. BUT THEY DO HAVE A BILLBOARD IN RIGHT FIELD THAT’S VIEWABLE BY NEARLY EVERYONE IN THE STADIUM. “AMBUSH” CHICAGO CUBS FANS WITH GAME-DAY-SPECIFIC MESSAGING TO “HI-JACK” PART OF THEIR GAME DAY EXPERIENCE (& DRIVE POST-GAME MILLER LITE SALES IN NEIGHBORING WRIGLEYVILLE BARS, OF COURSE)
AD: KEVIN GRUBER
CW: TOM DRENNEN