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"My way or the highway bitch is how I said it. Later, I reflected on how much better I could have worded it." These words were in an ad I found on the back of a 1994 Communications Arts magazine. These words are framed in my apartment. They are also posted in my cubical at work. Inspirational? Not so much. A human truth? Absolutely. This is our business. Man, do I love it.

My Work

Autolite

SMALL ENGINES NEED LOVIN’ TOO
SMALL ENGINES NEED LOVIN’ TOO

AMERICA ALREADY TRUSTS AUTOLITE SPARKPLUGS FOR THEIR AUTOMOBILES. BUT IN THE SMALL ENGINE CATEGORY, CHAMPION DOMINATES THE SHELF SET AND SALES. LEVERAGE CONSUMERS’ EXISTING AUTOLITE BRAND TRUST TO RAISE AWARENESS OF THEIR SMALL ENGINE PLUGS. AD: TOM DRENNEN CW: TOM DRENNEN

Black Jack Gum

EVERYBODY MASTICATES
EVERYBODY MASTICATES

BLACK JACK GUM’S INTENSE LICORICE FLAVOR IS AN ACQUIRED TASTE. RE-LAUNCH THIS YESTERYEAR BRAND FOR THE NEXT GENERATION BY POSITIONING ITS MATURE FLAVOR AS A HUMOROUS RITE OF PASSAGE—YOUR BODY IS CHANGING AND SO IS YOUR TASTE. WE DARE YOU TO GIVE BLACK JACK A CHEW. AD: TOM DRENNEN CW: TOM DRENNEN

Gogo Inflight Internet

EARTH CAN’T WAIT
EARTH CAN’T WAIT

GOGO INFIGHT INTERNET IS THE INTERNET ON A PLANE. BUT IT’S NOT FREE. COMBINE THE EMOTIONAL BENEFIT OF ACCOMPLISHING MORE IN FLIGHT WITH THE HOLY-CRAP-CAN-YOU-BELIEVE-WHAT-I-JUST-DID THRILL OF GETTING ONLINE AT 10,000 FT TO BUILD A SENSE OF URGENCY AMONG PASSENGERS— YOU’RE MISSING OUT ON A LOT WHEN YOU FLY. KEEP U

Miller Lite

MILLER LITE CROSSTOWN RIVALRY CHALLENGE
MILLER LITE CROSSTOWN RIVALRY CHALLENGE

STOKE THE FIRE ALREADY BURNING IN USC AND UCLA FANS, AND LEVERAGE THEIR PASSION TO SELL MORE MILLER LITE. FANS COMPETED IN REAL WORLD/ONLINE CHALLENGES AND COLLECTED IN-PACK POINTS TO WIN ULTIMATE BRAGGING RIGHTS AND $100,000 FOR THEIR SCHOOL. AD: AJ CROCE AD: MICHAEL HINDMAN CW: TOM DRENNEN

Pilsner Urquell

DISCOVER HOW BEER IS MEANT TO TASTE
DISCOVER HOW BEER IS MEANT TO TASTE

NATIONAL 4-PAGE ADVERTORIAL. PILSNER URQUELL HAS WHAT SOME MIGHT DESCRIBE AS A POLARIZING FLAVOR PROFILE. LEVERAGE PILSNER URQUELL’S HERITAGE AS THE ORIGINAL PILSNER TO EDUCATE DISCERNING PALATES ON THE “WAY BEER IS MEANT TO TASTE”. AD: DAVID NIGH CW: TOM DRENNEN