




AMERICA ALREADY TRUSTS AUTOLITE SPARKPLUGS FOR THEIR AUTOMOBILES. BUT IN THE SMALL ENGINE CATEGORY, CHAMPION DOMINATES THE SHELF SET AND SALES. LEVERAGE CONSUMERS’ EXISTING AUTOLITE BRAND TRUST TO RAISE AWARENESS OF THEIR SMALL ENGINE PLUGS. AD: TOM DRENNEN CW: TOM DRENNEN
BLACK JACK GUM’S INTENSE LICORICE FLAVOR IS AN ACQUIRED TASTE. RE-LAUNCH THIS YESTERYEAR BRAND FOR THE NEXT GENERATION BY POSITIONING ITS MATURE FLAVOR AS A HUMOROUS RITE OF PASSAGE—YOUR BODY IS CHANGING AND SO IS YOUR TASTE. WE DARE YOU TO GIVE BLACK JACK A CHEW. AD: TOM DRENNEN CW: TOM DRENNEN
GOGO INFIGHT INTERNET IS THE INTERNET ON A PLANE. BUT IT’S NOT FREE. COMBINE THE EMOTIONAL BENEFIT OF ACCOMPLISHING MORE IN FLIGHT WITH THE HOLY-CRAP-CAN-YOU-BELIEVE-WHAT-I-JUST-DID THRILL OF GETTING ONLINE AT 10,000 FT TO BUILD A SENSE OF URGENCY AMONG PASSENGERS— YOU’RE MISSING OUT ON A LOT WHEN YOU FLY. KEEP U
STOKE THE FIRE ALREADY BURNING IN USC AND UCLA FANS, AND LEVERAGE THEIR PASSION TO SELL MORE MILLER LITE. FANS COMPETED IN REAL WORLD/ONLINE CHALLENGES AND COLLECTED IN-PACK POINTS TO WIN ULTIMATE BRAGGING RIGHTS AND $100,000 FOR THEIR SCHOOL. AD: AJ CROCE AD: MICHAEL HINDMAN CW: TOM DRENNEN
NATIONAL 4-PAGE ADVERTORIAL. PILSNER URQUELL HAS WHAT SOME MIGHT DESCRIBE AS A POLARIZING FLAVOR PROFILE. LEVERAGE PILSNER URQUELL’S HERITAGE AS THE ORIGINAL PILSNER TO EDUCATE DISCERNING PALATES ON THE “WAY BEER IS MEANT TO TASTE”. AD: DAVID NIGH CW: TOM DRENNEN